I stopped buying leads. The room sends me people who already trust me before I ever pick up the phone.
The Alliance helps you create more of them.
Twenty Coastal Bend business owners, one per category, meeting every other Wednesday to pass real, tracked business to each other. No cold leads. No ad spend. A room that knows your name.
I stopped buying leads. The room sends me people who already trust me before I ever pick up the phone.
It's the only meeting on my calendar that pays for itself. Every other Wednesday, noon, I'm there.
My category is mine. Nobody else in my trade will ever sit in my seat — that alone was worth the dues.
You don't pitch this room. You help people in it, and the business circles back. That's the whole system.
The referral came in on a Tuesday. By Friday the homeowner had a signed contract — no bidding war, no lead company taking a cut.
One relationship at the table turned into a standing referral lane. My buyers get a lender who answers the phone; I get clients who arrive pre-approved.
Give 24 referrals in a year and next year's dues are credited. I hit it in five months just by paying attention to who my customers needed next.
Every referral is logged — who gave it, who got it, what it closed for. It's not a handshake club. It's a ledger.
One business per category — when your seat is taken, it's taken. Your competitors will never sit at your table, and every member in the room works to fill your pipeline.
Sit in on a working lunch before you decide anything. Meet the room, hear the referrals change hands, and see whether your category is still open.
Every referral in the Alliance is logged in Alliance Connect — giver, receiver, and what it closed for. The numbers below are the room's own books.
Swipe through to learn how the room was built.
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Johnny Enzo founded the Alliance, and Alan Decker co-chairs it with him. Two Coastal Bend owners who kept sending customers to the same trusted people over coffee — and decided to build the room they wished already existed.
Real referrals move through this room every week. A few recent ones, as logged:
“The homeowner never shopped the job. She called the one roofer her realtor vouched for — me — and we signed that week.”
Networking groups hand out business cards. The Alliance runs on four mechanics that turn twenty owners into each other's sales force.
Your category, protected
Every other Wednesday
Logged to the dollar
Homeowners, served
Your category is protected. When you hold the roofing seat, no other roofer can join — every roof the room hears about comes to you.
That's the difference between a networking group and an alliance: nobody at your table is your competition.

Have a question first? Email the Alliance — we're happy to help.